About Us

 

Our Vision

‘natural earth’, is a small family business, based in Lymm, Cheshire, UK, committed to developing 100% natural products that are as unprocessed as possible. Every aspect of our operation, from development, through to manufacture, marketing, selling and delivery are carefully considered, in order to ensure we minimise the impact that our products and their packaging have on our environment. Each ‘natural earth’ deodorant is mixed, poured and labelled, by hand in small batches in our workshop. The deodorants are then allowed to cure before being packed and shipped to shops selling our products or directly to our customers. Customer satisfaction and our promise that ‘natural earth’ cares for the environment and all its wildlife and plants in mind is important to us.

 

Our commitment to the environment

We strive to create a positive impact with our products, which means they are all:

  • Vegan (Vegan Society certified).
  • Natural (Soil Association COSMOS Natural certified).
  • Biodegradable and will not contaminate water.
  • Plant based ingredients are organic.
  • GM free.
  • Mineral ingredients are natural and sustainably sourced.
  • Free from aluminium, parabens, and manufactured chemicals.
  • Not tested on animals.
  • Packaging is plastic-free biodegradable, compostable* and recyclable.
  • All our raw ingredients, labels, and packaging as locally as possible.

We want to ensure our products have a minimal carbon footprint too, so source all our raw ingredients, packaging, labels and manufacturing consumables as locally as possible. The majority of our ingredients are from Cheshire, our packaging is made in Birmingham and the labels/delivery packaging is from Trafford.


Our story

We are brothers, Tim and Anthony and we both live in Cheshire, UK. Our careers have run in tandem, with both of us working in construction for the last 30 years, with the last decade or so spent in senior roles. We have been lucky enough to have enjoyed rewarding careers. We both care about the environment and climate change and wanted to create something so that we can address our impact on the planet and our community. Over the years we have used eco friendly products but had not found a deodorant that ticked all our boxes for sustainability. All main retailers had rows and rows of products with plastic packaging or if in biodegradable packaging, were not fully organic or vegan. Four years ago we began to work on mix designs in our kitchens for plastic free, organic and vegan deodorant. Having developed a deodorant that worked for ourselves, we decided we would try and start a business producing plastic free, organic and vegan deodorants that was an alternative to the mass produced deodorants in plastic packaging that are in every supermarket and retail store.

After a few more years of researching, testing and developing the recipes for our deodorants including trying them out on our friends and families, we finally found a deodorant that we think is perfect. We also developed organic vegan lip balms at the same time. We set up in a spare room and have now finalised our manufacturing process and are able to hand mix and pour small batches of our deodorants and lip balms. Small batches mean that we can control production a lot better and are able to ensure each deodorant stick is of a high quality.

Customer satisfaction and remaining true to our eco credentials is our main focus. We hope you enjoy our products!


Deodorant ingredients and their properties

Organic Coconut Oil (Cocos Nucifera Oil)

Has healing properties, is naturally moisturising and an antioxidant with antibacterial, antifungal and antimicrobial properties.

Bicarbonate of Soda (Sodium Bicarbonate) 

Safe and naturally occurring alternative compound to aluminium. It neutralises bacteria and the odours they produce and absorbs moisture 

Candelilla Wax (Euphorbia Ceritera Cera) 

Natural vegetable wax used to bind all the other ingredients to form a solid stick for application. Our candelilla is was is made by cold pressing the leaf for extraction of the wax. There is now an organic Candelilla wax on the market and we are testing it to use in our future products.

Organic Shea Butter (Butyrospermum Parkii Butter) 

Has healing properties, is naturally moisturising and is an antioxidant with antibacterial and antimicrobial properties.

Organic Arrowroot Powder (Maranta Arundinacea Root Powder) 

Has natural deodorising properties, absorbs moisture and neutralises odour.

Magnesium Hydroxide 

Safe and naturally occurring alternative to aluminium. It kills bacteria and microbes on the surface of the skin and attached to hair follicles eliminating and neutralising the odours that they produce.

Organic Jojoba Oil (Simmondsia Chinensis Seed Oil) 

Antibacterial, antioxidant, antimicrobial, moisturising and is a natural body deodoriser. Jojoba oil also has healing properties and it is so similar to sebum that your body naturally produces, your skin cannot tell the difference.

Cranberry Seed Oil (Vaccinium Macrocarpon Seed Oil) 

Antibacterial, antioxidant and antimicrobial properties. Natural ingredient very high in Vitamin E that prolongs the life of the deodorant and also counteracts the allergens and irritants in the Citrus and Bergamot essential oils .

Essential Oils 

Organically sourced, the majority of natural earths essential oils are organic. They are used to add a fragrant scent to the deodorant and have antibacterial and deodorant properties.